UN General Assembly

Why more policy makers should adopt crowdsourcing

By: Nick Wright, CEO of Ideas Management Platform Crowdicity
Published: Thursday, February 27, 2014 - 14:16 GMT Jump to Comments

With a new crowdsourcing policy recently endorsed by the UN, many are excited about the opportunities it will bring.

Being at the forefront of a world-first development isn’t a common occurrence in business, so when the United Nations (UN) approaches with the idea of using crowdsourcing software to create a world-first official declaration, there is a sense of being on the brink of something special.

The project in question, Beyond 2015, is a unique global initiative designed to encourage young people to create solutions for social good, and inform world leaders about their priorities for the ICT sector.

The International Telecommunication Union (ITU) – the UN’s specialised agency responsible for information and communication technologies – was determined to make the process as inclusive as possible.

Crowdsourcing offered that. It allowed young people from over 80 nations to share ideas and discuss vital issues on a massive scale.

In the UN’s case, the three-month crowdsourcing project gathered 1,000 unique ideas and over 27,000 votes and comments with a social media reach of over 16 million users worldwide.

There are three reasons why crowdsourcing works:

• You have more ideas to pick from – there is a quantitative shift in the amount of insight you get back. By getting more ideas you're raising the height of the Bell curve so there are more good ideas at the top.

• The ideas that you pick will be more relevant to your users –  your ideas will be useful to the target audience because that is where they originated from.

• Open methodology can present a more transparent and democratic system. People can see where the ideas and outcomes are coming from, giving you greater user engagement and support for the policy you are creating.

Through social technology, organisations now have the ability to reach thousands, if not millions, of individuals worldwide and harness their insights and views in ways that have never before been possible - quickly and inexpensively. 

But in order to create real value from the process there are three key lessons to consider:

This isn’t your statement, it’s their statement

The UN acknowledged that by initiating a crowdsourcing process, they needed to relinquish ownership of the overall statement. It now belonged to the people they were reaching out to, and exerting influence on anything could see the whole process fall apart.

Don’t poison the well

Reputation is everything and honesty and transparency is key. The UN had a two generation rule, which meant that every statement in the final declaration document could be tracked back no more than two generations to a user generated idea or comment on the platform.

Be humble

Recognise that your job is to facilitate the communications by your users. You have your space to talk in another area, but when you are crowdsourcing ensure it's all about the users and not the organisation behind it.

By following these steps above, something truly democratic and historic was produced.

The final declaration was delivered to the 69th United Nations General Assembly by the President of Costa Rica Laura Chinchilla, and became the first ever crowdsourced document to be granted official UN status by the UN Secretary General, Ban Ki-moon.

To put this into context, never before in the ITU’s 150 year history has a document they have created been formally recognised by the UN.

A lesson in not relying on the ideas of a chosen few, but harnessing the combined democratic voice of thousands.

Nick Wright is the Founding Partner and CEO of Crowdicity. He is a thought leader and speaker on crowdsourcing, social enterprise and mass collaboration.

The views and opinions expressed in this article are those of the author(s) and do not necessarily reflect the official policy or position of The Information Daily, its parent company or any associated businesses.

Comments

Latest

Local authorities are facing unprecedented challenges over the medium term, including those relating to austerity…

Former cabinet minister Hazel Blears MP will join the InformationDaily.TV AnswerTime® live studio debate…

The radio programme ‘Does he take sugar?’ highlighted a tendency to treat disabled people as generally…

In the future you won’t necessarily own a car but might summon a driverless car whenever you need one. We…

Derek Brown, transactions manager at Northumberland County Council, discusses how councils can more effectively…

Jason Ward, UKI North, Scotland Ireland Director at EMC, discusses a new Big Data League report and how the public…

Interest rates will rise before long, but are unlikely to go back to levels once considered normal, says the former…

As the Conservative-Labour hold on power continues to weaken, suppliers need to get their views across to a wider…

Do you do digital? Take the test

The Information Daily is collaborating with Socitm to research organisations' commitment to and capability for a digital future.

Take the test

View Results

If you have already taken the test, you may view the latest detailed results by entering your email address below


Headline results so far: Results from 109 users

Corporate commitment: 46%
0%
100%
50%
Digital capability: 52%
0%
100%
50%

When I was 31 I went to see my GP about a mole on my right leg. The GP looked at it, mumbled something about not…

Knowsley's chief executive leaves to save money, Croydon reckons devolution could bring £5bn into local economy…

The political parties are stacked in a holding pattern over the issue of UK airport expansion. A hung parliament…

Many of the structures which underpin the NHS are broken. The world has changed, the demands of patient care have…