Smoking

Public unaware about extent of cancer deaths from smoking

By: Information Daily Staff Writer
Published: Monday, February 10, 2014 - 16:50 GMT Jump to Comments

Few adults are aware of the shocking level of devastation caused by tobacco each year in the UK, Cancer Research figures suggest.

Fewer than one in 5 of the 4,300 adults surveyed correctly identified that there are 100,000 deaths as a result of smoking every year in the UK.

The figures released today add to Cancer Research UK’s ongoing campaign to remove all attractive and stylish designs from tobacco. It is thought that glossy packaging adds to the appeal of cigarettes.

Critics believe that by standardising packaging this “deadly allure” can be removed and increase the impact of picture health warnings.

The findings also show that there is strong public support to protect children from tobacco marketing and remove the design “gimmicks” from tobacco packaging. It has been found that only 12 per cent oppose this measure.

Additionally just over three quarters (76 per cent) also agree that children should not be exposed to any tobacco marketing. This comes on the day that MPs are voting to ban smoking in front of children in cars.

The next stage is for standardised packaging to become law, with the House of Commons now considering the move.

Earlier last week the House of Lords backed the measure, more than a year and a half since the government began consulting on the issue.

Alison Cox, Cancer Research UK’s head of tobacco policy said: “With the House of Commons now looking over the bill today, it’s important to remember why reducing smoking rates is so important.

“That smoking can kill and cause so much illness has been known for decades, but it’s clear that most people remain unaware of just how many people die because of tobacco.

“Marketing can be the first hook that draws young people into a lifetime of nicotine addiction, an addiction that ends in death for half of all long-term smokers.

"Standardised packaging will give millions of children one less reason to start smoking, and we urge the government to make this a reality as soon as possible”.

Last year the government put the policy on hold, but 6 months later announced an independent evidence review that will report back in March.

Comments

Latest

Businesses and academia need to pool resources in order to close the digital skills gap.

Science Capital and HealthCare Innovation Daily invite you to Innovative Healthcare: From design to delivery.…

Will encouraging small web-based news providers deliver more effective public interest reporting than subsidising…

This week's healthcare conversation - the NHS internal market, 24 years old and still a mystery, the endlessly…

There are many reasons for opening up data, economic, political, social. But serendipitous outcomes, unforeseen…

Like it or loathe it the NHS has an internal market, and it is the job of CCGs to make this market work in the…

A British exit, or Brexit, from the European Union in a few years’ time looks increasingly possible. It…

A new report from the Information Commissioner's Office highlights a wider underlying issue concerning data within businesses.

Do you do digital? Take the test

The Information Daily is collaborating with Socitm to research organisations' commitment to and capability for a digital future.

Take the test

View Results

If you have already taken the test, you may view the latest detailed results by entering your email address below


Headline results so far: Results from 107 users

Corporate commitment: 47%
0%
100%
50%
Digital capability: 53%
0%
100%
50%

By adopting mobile health care (mHealth) solutions, health service providers are better equipped to manage their…

PODCAST - REALITYBITES 02 : Ben Gowland, CEO Nene CCG and Joe Tibbetts in conversation, Topics for today GPs "day…

The RealityBites Podcast will be published each week on Monday morning and will be accessible and downloadable…

NICE has to make difficult decisions because there is not enough money in the NHS, and it plays a critical role…