Film directors campaign for correct TV settings
A campaign has been launched to make sure that films are watched “as the director intended”.
Backed by moviemakers, the campaign is a response to a poll which found that less than half of consumers have their televisions set up correctly.
One expert said poorly set-up TVs made images look "more like a soap opera rather than a Hollywood movie".
Leading British film directors, such as Michael J Bassett and Neil Marshall, have added their backing to the campaign.
"As a film-maker it's very important to me that TVs are set up properly so viewers can watch my movies in the way they are intended to be seen," said Mr Marshall, who is best known for films such as The Descent and Dog Soldiers.
The online A/V enthusiasts forum, AVForums.com, has published a series of instructional videos to help people set up their television sets.
"The default settings of most TVs are optimised for shop conditions and not for viewing content at home," explained Phil Hinton, editor of AVForums.
"These settings could compromise picture detail and colour - undermining the work of movie and programme directors."
Several TV manufacturers have endorsed the campaign, including the likes of Panasonic, Sony, LG, Sharp, Loewe and Toshiba.
Retailers Argos and Richer Sounds have also backed the efforts.