Amazon Appstore Launches in U.K. and Europe

Amazon has announced the launch of its Amazon Appstore in the U.K., Germany, France, Italy and Spain. The move gives European customers access to Amazon’s broad library of Android apps.

Amazon’s Appstore offers a selection of games and apps, including local favourites like “Jamie Oliver’s 20 Minute Meals,” “Cut the Rope,” and new apps from top-tier brands like Rovio and Glu Mobile.

European customers will have access to features like the “Free App of the Day,” which offers a paid app for free every day, as well as a localised mobile store and content for each country.

Apps and games bought from Amazon can be used across a customer’s Android devices, enabling them to buy an app or game once and enjoy it everywhere.

The Amazon Appstore also includes popular Amazon features like personalised recommendations, Customer Reviews and 1-Click payments.

“Customers in the U.S. have purchased millions of apps, games, in-app items and subscriptions since the store launched last year, and we’ve received great feedback about discovery features like Free App of the Day. We evaluate and test games and apps before making them available in the Appstore so we ensure customers have a great experience with the games and apps they purchase,” said Jim Adkins, Vice President of Amazon Appstore.

“Amazon has spent years developing innovative features that help customers find and discover the products that are right for them and have applied that know-how to the Amazon Appstore. We’re delighted to extend that experience to our European customers.”

In Germany, France and Italy, customers will find “App-Shop” available today; in Spain, customers will find “Tienda Apps;” and U.K. customers will find the “Amazon Appstore for Android.”